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PDI CStore Essentials Blog

Your resource on modern convenience store management

As a convenience store owner, it is important to always be looking for new ways to market your business. National chains are stepping up their c-store game, and even larger companies like Amazon are getting into the mix. The smart play is to become more proactive in the marketing department and to reach customers in ways that resonate with them.

Cloud-based businesses have a distinct advantage when it comes to efficient management and considerably lower operational involvement as well as costs. This is because a significant amount of data, which would otherwise be collected and processed manually, is then done in cyberspace, where there is virtually limitless space and computing capacity.

Unless you’ve been living under a rock for the last week, you heard the news that online retail giant Amazon recently reached a deal to acquire the healthy grocery giant Whole Foods for approximately $13.7 billion.

The move sent shockwave through the online retail and grocery industries as some analysts praise the move while others are left scratching their heads.

Thirsty customers are always a winner, and for convenience stores looking to capitalize on thirst; beer is the order of the day. Stocking beer creates a destination hot spot where customers know they can fuel up their car, grab any necessities, and grab some much-needed beer without having to haul themselves to the grocery store.

Previously, we’ve discussed how a growing number of Americans are using food selection as a factor in choosing their gas station. Now, let’s hone in on the most important meal of the day: breakfast!  An important part of gas station management is reading the trends in the industry, and this is one that is gaining steam quickly!

The life cycle of a product denotes the various stages through which the product goes, during its span on the market. This applies to both consumer products as well as commercial ones. In its essence, a product life cycle is a business management method, which seeks to define all the phases of a product’s life.

It’s no secret that many convenience stores are behind on the times when it comes to loyalty programs. Per a study done by General Mills in 2014, “Eighty-nine percent of [c-store] shoppers currently participate in some type of loyalty/reward program across a variety of channels and categories.

Coffee is a staple product at gas stations and C-stores across the country. Because coffee has such a high markup, it can be a huge game changer for your business. However, finding new and innovative ways to increase your coffee sales that go beyond promotions and loyalty club cards can be challenging. Here are some tips to help you boost the coffee sales at your c-store.

A 2014 study by Ehrenberg-Bass Institute of Marketing Science confirms the average consumer spends a mere 13 seconds making a purchasing decision in-store. Consumers tend to stick to products they know without giving a second thought to whether it’s what they truly desire, or if they’re simply purchasing out of familiarity.

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