Stay competitive and drive sales by adding tobacco loyalty offers to your store.
Loyalty Reporting for Tobacco Rebates
With enhanced loyalty reporting, your tobacco scan data reports are automatically submitted to tobacco vendors. Once submitted, you can begin to validate purchases to your tobacco manufacturers and receive rebates.
Capture Customers’ Loyalty ID or Phone Number
Have your customers join the Tobacco Loyalty program by entering a loyalty ID or phone number at the POS.
Issue Tobacco Discounts
Pass along discounts to your customers to increase sales and create customer loyalty to better compete with the larger convenience retailers.
Connect to PDI Marketing Cloud Loyalty Host
Spend more time on activities that drive value, and less time on administration and execution. By integrating your POS, bring your operational and customer data together to drive insights that will help optimize your tobacco loyalty program.
Integrates Directly with Your POS
You can easily integrate your POS with Tobacco Loyalty to track tobacco purchases that are being scanned. Reports are automatically created from the tobacco scan data that is submitted to your vendors.
Exact scan data amounts and discounts available to your customers should be validated with your tobacco
manufacturer rep to account for state-by-state restrictions and qualification requirements.
* Tobacco manufacturer programs are subject to change at any time.
What You Need to Get Started
• A windows-based PC onsite and connected with your POS system
• A Gilbarco Passport or Verifone Commander/Sapphire POS system
• Tobacco Scan Data credentials from RJR and/or Altria
• Must be scanning at the register
What is Scan Data Loyalty Program and how is it different from the Scan Data submissions that I am currently doing?
The Scan data program is designed to give retailers additional rebates for sharing their tobacco product sales with tobacco brands. In addition to possible per item rebates, tobacco companies also offer options for you the get the 2pack discounts to be funded by the brand. By participating in the Scan Data Program, you may qualify for your multipack discounts to be fully funded by the tobacco brands. In addition to the Scan Data Program, the Scan Data Loyalty program allows you to offer additional discounts to your customers via a loyalty rewards program. This, like the multipack discounts, is also funded by your tobacco brand. For example, if your just enrolled in the Scan Data Program, if you sell a 2 pack with a “Save $0.50 on 2 packs” promotions, the $0.50 will be rebated to you from your tobacco brand. If you are enrolled in the Scan Data Loyalty Program, and you have a “Save $0.50 on 2 packs” promotions as well as a “$0.25 off for loyalty customers” offer, then the tobacco brand will give you a rebate of $0.75. With the Scan Data Loyalty Program, you are able to sell selected tobacco products for a cheaper price then the competition and without losing any margins.
Do you send all my data or just tobacco data to the brand?
As part the scan data submission requirements from the tobacco brands, only tobacco data is submitted to the brands. We do not send any non-tobacco products as part of the submission file. Furthermore, its important to know that when submitting files to the brands, they require that all tobacco products be submitted, not just the products they supply. This means that RJR will get data for Altria and vis versa.
I'm already submitting scan data via my back office system, do I still need this and if so, why?
Yes. If you are already submitting scan data via your current back office system, you may not be taking full advantage of the scan data program. This is because the scan data program for brands have 2 components, the multipack program (Scan Data Program) and the loyalty program (Scan Data Loyalty Program). Typically, back office systems do have the loyalty portion of the scan data submission. Thus to take full advantage of the program, many corporates participate in both so they can drive prices down for the consumers and stay competitive.