Loyalty v2

Loyalty

Increase sales, sell more products off your shelves, and get more customers coming in when you add loyalty to your store.

Why You Need Tobacco Loyalty Offers in Your Store

When consumers are looking for a convenience store to shop at, loyalty offerings and discounts are key considerations. Adding tobacco loyalty offerings to your store not only improves loyalty for your current customers but helps bring in new customers as well. Get your customers to increase visits to your store, basket size, and spending with loyalty.

The Value of Loyal Customers

Loyalty members are proven to be more valuable customers because they visit more often, and spend more on each visit. C-store loyalty members spend on average 29% more per visit than non-members. So, adding loyalty to your store not only keeps your customers coming back, but helps you sell more products off your shelves.

The Benefits of Tobacco Loyalty

Cigarettes and other tobacco products (OTP) accounted for nearly 38.4% of in-store merchandise sales in NACS’ State of the Industry Report. Adding tobacco loyalty offerings to your store not only increases consumer loyalty and sales but you can stack rebates on top of scan data – leaving you with more money in your pocket!

This Solution is Included in One Plan

Tobacco Loyalty Plus

What Do You Get?

Full Loyalty Program Launching Soon!

How It Works

Tobacco loyalty Infographic-04
1
Promotions & Scanning

Display tobacco discounts in-store. When tobacco purchases are scanned at checkout, data is being collected.

2
Automatic Reporting

A report is generated from the scan data, including the product description, regular sale price, and discounts applied.

3
Automatic Submission

The scan data report is then submitted automatically to the tobacco vendor for review.

4
Receive Rebates

In exchange for the scan data report, the tobacco vendor disperses rebates back to you.

Want to increase loyalty? — Learn 4 ways you can increase loyalty with this infographic

Frequently Asked Questions

  • What is required to get started?

    1. Windows-based PC onsite with internet access.
    2. PC Must be connected to your POS system (most branded sites with a PC usually already have this done now – if not, we can help with the connection remotely in most cases).
    3. Currently scanning all cigarette and tobacco products, as well as multi-pack promotions on the POS system.
  • What is the scan data loyalty program and how is it different from the scan data submissions that I am currently doing?

    The scan data program is designed to give retailers additional rebates for sharing their scan data reports with vendors. In addition to possible per item rebates, tobacco vendors also offer options for you to get the 2 pack discounts to be fully funded by the brand. In addition to the scan data program, the scan data loyalty program allows you to offer additional discounts to your customers via a loyalty rewards program. This, like the multi-pack discounts, is also funded by your tobacco vendor. For example, if you’re enrolled in the scan data program and you sell a 2 pack with a “Save $0.50 on 2 packs” promotion, the $0.50 will be rebated to you from your tobacco vendor. If you are enrolled in the scan data loyalty program, and you have a “Save $0.50 on 2 packs” promotion as well as a “$0.25 off for loyalty customers” offer, then the tobacco vendor will give you a rebate of $0.75. With the scan data loyalty program, you can stack rebates on top of each other, without impacting your margin.

  • Do you send all my data or just tobacco data to the vendor?

    As part of the scan data submission requirements from tobacco vendors, only tobacco data is submitted. We do not send any non-tobacco scan data as part of the submission file. Furthermore, it’s important to know that when submitting files to vendors, they require that all tobacco products be submitted, not just the products they supply. This means that RJR will get data for Altria and vice versa.

  • I’m already submitting scan data via my back office system, do I still need this and if so, why?

    Yes. If you are already submitting scan data via your current back office system, you may not be taking full advantage of the scan data program. This is because the scan data program for vendors has 2 components: the multi-pack program (Scan Data Program) and the loyalty program (Scan Data Loyalty Program). Typically, back office systems do have the loyalty portion of the scan data submission. To take full advantage of the program, many c-stores participate in both so they can drive prices down for the consumers and stay competitive.

What is required to get started?

  1. Windows-based PC onsite with internet access.
  2. PC Must be connected to your POS system (most branded sites with a PC usually already have this done now – if not, we can help with the connection remotely in most cases).
  3. Currently scanning all cigarette and tobacco products, as well as multi-pack promotions on the POS system.

What is the scan data loyalty program and how is it different from the scan data submissions that I am currently doing?

The scan data program is designed to give retailers additional rebates for sharing their scan data reports with vendors. In addition to possible per item rebates, tobacco vendors also offer options for you to get the 2 pack discounts to be fully funded by the brand. In addition to the scan data program, the scan data loyalty program allows you to offer additional discounts to your customers via a loyalty rewards program. This, like the multi-pack discounts, is also funded by your tobacco vendor. For example, if you’re enrolled in the scan data program and you sell a 2 pack with a “Save $0.50 on 2 packs” promotion, the $0.50 will be rebated to you from your tobacco vendor. If you are enrolled in the scan data loyalty program, and you have a “Save $0.50 on 2 packs” promotion as well as a “$0.25 off for loyalty customers” offer, then the tobacco vendor will give you a rebate of $0.75. With the scan data loyalty program, you can stack rebates on top of each other, without impacting your margin.

Do you send all my data or just tobacco data to the vendor?

As part of the scan data submission requirements from tobacco vendors, only tobacco data is submitted. We do not send any non-tobacco scan data as part of the submission file. Furthermore, it’s important to know that when submitting files to vendors, they require that all tobacco products be submitted, not just the products they supply. This means that RJR will get data for Altria and vice versa.

I’m already submitting scan data via my back office system, do I still need this and if so, why?

Yes. If you are already submitting scan data via your current back office system, you may not be taking full advantage of the scan data program. This is because the scan data program for vendors has 2 components: the multi-pack program (Scan Data Program) and the loyalty program (Scan Data Loyalty Program). Typically, back office systems do have the loyalty portion of the scan data submission. To take full advantage of the program, many c-stores participate in both so they can drive prices down for the consumers and stay competitive.