It seems as if c-stores are always on the lookout for the next big thing to draw customers in. And while easier movie rental kiosks may get them outside the store, it may not be enough to entice them to come inside. But before you wind up spending your entire budget on the next big fad offering, it may be easier and more affordable to bring customers in.
When shoppers of today are opting more for quick-stop shops and less for big-box stores, it should come as no surprise that some of the largest chains are looking to capitalize on this format. We already know that Amazon and Wal-Mart are jumping on the trend, so it should come as no surprise that another retail giant is throwing its hat into the race.
One of the hottest trends in today’s grab-and-go market is freshly prepared food. Whether it’s sandwiches, hummus and vegetables, fresh fruit, or simply a cup of coffee, consumers are leaning toward quick, fresh, and packaged items.
But did you know that as a business owner, the packaging those grab-and-go options come in can be a fantastic marketing opportunity for you?
A new era is dawning on the C-store industry. Not only are consumers expecting more ethical day to day operations and purchasing decisions, but they’re looking for increased convenience and lower prices.
While some chains have managed to successfully incorporate grocery store methods and even create a rabid fan base, as is the case with Wawa, Wegman’s, and Sheetz, many c-stores are still trying to find their footing in today’s market.
Creating a loyal consumer base has become extremely challenging, especially with the increasingly competition in the convenience store industry. Why should you focus on winning loyalty of your customers? Well, for starters, you are likely to spend a lot more time and money in attracting new customers and getting them to buy something from your c-store than to keep an old one coming back. To earn your customers’ loyalty, you will have to work hard and concentrate your efforts from different angles. Creating repeat customers for your c-store should be ingrained in all aspects of your business, from customer service to marketing campaigns and beyond.
When thinking about convenience store security, only taking measures to protect cash and inventory comes to mind. However, according to the Retail Industry Leaders Association, data security has become a top priority of many American convenience store owners and retailers.
It’s finally happened. The largest big-box retailer in the world is testing the waters of the convenience store model for on-the-go customers. But what does this mean for you, and how is this going to affect the business of current convenience store owners? Let’s take a closer look…
Technological advances are at an all-time high with no signs of slowing down. With Amazon Go set to turn the C-store industry upside down, it should come as no surprise that other industries are following suit. Enter Café X, a revolutionary new concept in coffee automation that takes everyone’s favorite brown beverage to the next level. How do they do it? Robots.